A cookie is a file that is stored on your computer, tablet, or phone when you visit a website. The website uses these cookies to retrieve your browser preferences and to show relevant content. ’LocalStorage’ is a comparable technique, but for the ease of use, we also share this technique under the name ‘cookies’. On this page, you can find an overview of all cookies used on our website. The content on this website can change regularly due to changing regulations or an update of the website. We try our best to keep the site as up-to-date as possible. Please visit this website regularly to ensure you are always up to date and you can change your cookies preferences if you require. We define the following types of cookies:

  • Functional cookies
  • Analytical cookies
  • Identification/ Authentication cookies
  • Social media cookies

Functional cookies

These cookies are necessary for a website to perform in an orderly manner. Functional cookies use your browser preferences, for instance. Therefore you need to set your preferences, for your language or region, only once.

Analytical cookies

These cookies enable us (Unchain) to analyse how our visitors (users) interact with the website. This way, we can continuously improve the functionalities and content on the website. Unchain uses Google Analytics for this. To be fully GDPR compliant, we do not share any data with Google. Via our partner Contentleaders (B2B marketingbureau), we have a Data Processing Agreement with Google.

Identification/ Authentication cookies

The I/A cookies are used to identify all users after they have interacted with the website. Examples of interaction are: filling out of contact form, downloading a brochure, or clicking on a link after receiving an email from Unchain. The data that we gather during this interaction is never shared with third parties.

Social Media cookies

The ‘Share’/’Like’ buttons (of various social media) below our blogs, articles and news items keep track of how many times an article or post is shared or liked. This tracking is being done by using a script (code) that is fabricated and owned by the social media companies themselves. In some cases, cookies are being placed.

Cookies on our website

Functional cookies

Cookie name


Storage period


Local Cookie, to determine if cookies can or can’t be stored.

1 year / 2 months


Local Cookie, to determine when Cookies are accepted/ rejected.

1 year / 2 months


Hotjar cookie, placed at the moment the feedback poll has been filled out. This cookie ensures that the poll does not appear twice in a row. 

1 year

_hjMinimizedP olls

Hotjar cookie, placed after minimising the feedback poll widget. Ensures the poll widget to remain minimised as long as the cookie exists. 

1 year

_hjDoneTester sWidgets

Hotjar cookie, placed after the Recruit User Testers widget is filled out. Ensures – after filling out the form – that the form does not appear anymore. 

1 year

_hjMinimizedT estersWidgets

Hotjar cookie, placed after minimising the Recruit User Testers widget. Ensures the poll widget to remain minimalized as long as the cookie exists. 

1 year

Analytical cookies

Cookie name


Storage period


Google Analytics cookie, to limit the quantity of data registered by Google to limit the websites having high visitors number (read more)

1 minute


Google Analytics cookie to distinguish visitors. The cookie is reset after each visit. (read more)

2 years after reset


Google Analytics cookie, to control the number of requests. (read more)

10 minutes


Google Analytics cookie to determine new sessions/ visits. After each visit, this will be reset (read more)

30 minutes after reset


Google Analytics cookie to determine new sessions and. (read more)

After browser session


Google Analytics cookie to register the user trail to our website. Will be reset after each visit. (read more)

0,5 year after reset


Google Analytics cookie to store amended variables. Only as a developer the _setCustomVar is being used. Will be reset after each visit. (read more)

2 years


Google Analytics cookie to determine if a visitor is participating in a research/test (e.g. A-B test). (read more)

1,5 years


Google Analytics cookie to determine when the experiment the user is participating in, ends. (read more)

1,5 years


Google Analytics cookie to determine if a visitor participates in a test (e.g. A-B test) and when the experiment ends. (read more)

Dependent on the duration of the experiment, average no longer than 90 days.


Google Analytics cookie to determine on which link the visitor has clicked. (read more)

30 seconds


Wistia cookie, to track the video statistics. This way, the website knows where the video needs to be resumed after leaving the website. 

1 year


Wistia Cookie, to keep track of the video statistics.

20 year


Youtube cookie, if a YouTube video is placed on the website. The cookie keeps track of the number of views of a YouTube video.

8 months


Hotjar cookie is placed to determine if a user is participating in an experiment and keep track of this user.  (read more)

1 year

Identification / Authentication Cookies

Cookie name


Storage period


ActiveCampaign Cookie that is used to determine who is who and to analyse behavior.

30 days of inactivity 


Local cookie (localStorage) that is used by ActiveCampaign to know who is who after sending a filled out form on the website.


Social Media Cookies

Cookie name


Storage period







ShareThis service cookie, keeps track of pages browsed, navigated and time spent on which page

1 year

Control and rejection of cookies

Users have the right to decide whether to accept or reject cookies. Users can apply their cookie preferences by clicking on the appropriate opt-out links provided in the cookie table below. Users can set or alter the web browser controls to accept or refuse cookies. When rejecting cookies, users may still use our websites, app or platform, though their access to some functionalities and areas may be restricted. How users can refuse cookies through their web browser controls, may vary from browser-to-browser. Please visit your browser’s help menu for more information or check the cookie table below. Also, most advertising networks offer a way to opt-out of targeted advertising.